Original Cereal Company produces a range on uniquely Australian handcrafted artisan cereals and bars. Our products are created by the father of modern Australian sourdough bread and renowned whole-food specialist, John Downes. Based in the Fleurieu Peninsula region of South Australia, each of our cereals has been specifically formulated to taste delicious, without all of the added sugar, preservatives, chemicals and fillers found in most cereal today.

We do not produce muesli. Most muesli's are put together from a variety of difficult to digest ingredients which drain your body of energy while it struggles to break them down. It's Not Muesli! is a handcrafted artisan cereal which has been specially formulated and lovingly prepared to work with your body, not against it. Each ingredient has a unique role and has been selected to ensure that our cereal is easy to digest and bioavailable. Incorporated throughout our range is wide assortment of wildcrafted native Australian bushfoods never before used in a breakfast cereal. Our first preference is to use locally grown, organic and biodynamic ingredients.

It's Not Muesli! is available in four delicious varieties; Original, Chocolotl, Brown Rice & Tropadelic. Each of our varieties is available in 400g packs which contain 10 concentrated servings & double serve mini-packs. We also produce range of Artisan Cereal Bars in the same varieties, which make for a convenient snack on the go. The full Original Cereal Company range of products can be found on our online order page.

It's Not Muesli! Handcrafted Artisan Cereal and Bars Contain: No Added Sugar, No Wheat, No Dairy, No Preservatives, No Empty Fillers, No Additives, No Sulphur, No Chemicals & are Not Cooked In Oil!